COACHELLA PARTNERSHIPS
Driving revenue and innovation through partnerships.
We work hand in hand with AEG Global Partnerships to transform Coachella’s innovation from a cost center to a revenue center. We pitch, negotiate, and manage both digital and physical activations to expand Coachella’s audience while increasing partnership sales.
RECENT PARTNERSHIPS
COACHELLA IN FORTNITE
Bringing Coachella to millions of gamers online
COACHELLA QUESTS
A new way to play at Coachella
META MOBILE AR
Worldbuilding with mobile AR
DISCORD PARTNERSHIP
Building the biggest live music community on Discord
HOW IT WORKS
Forward works with the Coachella team to align on how the festival can utilize new technologies to expand it’s audience online.
We then develop program proposals that target a specific set of potential partners. Our program proposals are designed to support these partner’s new products and initiatives to build case studies while driving user acquisition and retention across the partner’s platform.
We then work with Coachella’s partnership team to collaborate on partner pitches and negotiations.
Once the partnership is closed, our team manages strategy, design, production, and marketing, ensuring that the program is executed as promised and that partners are pleased with the results.
RECENT SPONSORSHIPS
COCA COLA IN FORTNITE
Bringing Coke Studios to Coachella fans online
After utilizing partnerships to build new audience engagement channels and sustainable business models, we work with the partnerships team to sell traditional technology sponsorships against these channels.
NIKE AR
Feel the Unreal with Nike Air Max AR at Coachella
RESULTS
12
Partnerships over 3 consecutive years
2
Sponsorships over 3 consecutive years