COACHELLA QUESTS
A new way to play at Coachella
Real customer loyalty is earned through emotional experiences that bring people closer to people they care about and brands that matter to them. We were lucky enough to create some of these moments for people with the Coachella Quest loyalty program.
THE CHALLENGE
Allow the world to be part of Coachella, even from 1000 miles away
THE CONCEPT
Coachella Quests is a a free-to-play online game that rewards fans for participating in physical and virtual Coachella experiences. Quests players earned prizes like 2024 VIP Passes, 2025 Guest Passes, vintage merch, and more.
Fans logged on, signed up, and were able to receive a digital NFT stamp for every challenge they completed. This stamp could be added to their Canvas Card passport that allowed them to quest their way to prizes.
The experience was build on Avalanche and utilized OpenSea’s new email sign up wallet to store their Canvas Card which acted as their unique ID card that tracked all their activity.
For fans who made it to Coachella, we had an on-site activation in partnership with Avalanche, dedicated to onboarding new users to the Quests game and presenting new Quests to festival goers.
@Dreksgarden, Discord
“I’m so turnt up over this quest finale moment. It feels like I am still at Coachella a bit!”
RESULTS
50K+
Quests Completed
14%
Conversion Rate
35%
Referral Rate