
COMMUNITY BUILDING IN DISCORD
Building the biggest live music community on Discord
In 2022, we initiated and managed Coachella’s first Discord community. In 2023 we secured a partnership with Discord, hosted 15 AMAs with festival artists, introduced an innovative AI image program, integrated the YouTube livestream and established a year-round home for Coachella’s global community.
RESULTS
26K
Members
200%
Server growth from 2022 to 2023
55K
Average weekly messages sent