ABOUT US
WHY FORWARD?
Over the last five years, we've witnessed a digital transformation across every single market and institution. Audiences have become highly proficient in navigating digital platforms, yet the media landscape has struggled to keep pace. This gap presents a unique opportunity for innovation and growth.
At Forward, we recognize that media and technology are now inseparable. We specialize in enhancing experiences on these new platforms, focusing on the future of media rather than its past. Our deep understanding of emerging tools and technologies positions us to lead this evolution in the media landscape.
WHERE WE ARE FROM
Born out of Coachella’s in-house innovation team, three entertainment and innovation leaders joined together to launch Forward to push boundaries at the intersection of entertainment and technology as a collective. With the agency world in a state of transition, we wanted to offer smaller, specialized, and more bespoke services to clients.
We have been growing ever since and have been able to help brands innovate now to remain competitive in the future, tap into culture in a natural way, and have a lot of firsts under our belt! Dozens of creative professionals have been key to us do that work everyday. Thank you for being part of the adventure.
TEAM
Kevin McMahon
Co-Founder & Chief Business Officer
Rachel Noonan
Co-Founder & Chief Strategy Officer
Sam Schoonover
Co-Founder
Eric Wagliardo
Creative Producer
Daniel Kelly
Creative Producer
Kristian Kruse
Director, People Operations
Reed Matthews
Creative Producer
Andreea Magdalina
Community, Strategy, & Talent Partnerships
Jameson Thomas
Talent Partnerships
Ryan Cenicola
Creative Producer
Kelly Neuner
Research & Strategy Lead
Rafaela Pitta
UX Designer
Britney Sirianni
Senior Producer
WE CARE ABOUT PIONEERING RESPONSIBLE PROGRESS
While we view technology as a catalyst for human and creative progress, we also recognize that we have a part to play in guiding the next iteration of the internet conscientiously.
We have shaped our approach to be inclusive of four key areas of focus:
1
HUMAN EXPERIENCE
We build experiences that foster positive relationships, safe spaces, and non-addictive experiences for users.
2
INCLUSIVITY
We test experiences for unintended biases and we design with input from diverse communities.
3
SAFETY
We match industry leading standards for data safety and privacy.
4
VALUE EQUITY
We ensure that value is distributed fairly from creator to consumer.
