Forward is proud to be an integrated strategy and design partner of Universal’s Innovation team. We work in symphony with teams across Universal to help imagine, design, and test future-oriented products, services, and experiences.
Our unique relationship provides an opportunity for Forward to help shape how fans experience and engage with Universal stories and worlds in new and novel ways.
CX Design
We’re designing around the needs, motivations, and behavior of Universal fans to craft memorable and engaging user experiences. We thoughtfully consider each interaction, from one-time to long-term engagement to develop moments of genuine connection. We design to serve fans wherever they’re at - lounging at home, visiting the cinema or enjoying one of the parks.
Product Strategy
We’re defining product vision and strategy that aligns with Universal’s business objectives. We leverage our collective 60+ years of experience in emerging technology, culture and entertainment to inform and guide our strategic thinking. We’re often asked to push the boundaries of immersive storytelling, challenging audiences with new forms of storytelling.
User Research
We conduct extensive reports on the landscape, culture, trends, challenges and opportunities. Our network of subject matter experts across film, gaming, entertainment and technology provides diverse perspectives we leverage to formulate impactful, tested data.
Product Design
We design UX and UI for upcoming consumer products utilizing blockchain and XR. Our unique relationship with Universal enables us to collaborate on shaping how fans experience and interact with entertainment. We start with blue-sky concepting, with many current projects set up to pave the way for novel products and experiences.
A Look Ahead
We're excited to be working with Universal to push the boundaries of entertainment and offer fans new ways to immerse themselves in their favorite story-worlds