Justice x Google
Geospatial Creator
Justice Delivers first ever AR music discovery experience in Google Maps
Digital innovation agencies Forward & W-rlds worked with renowned electronic music duo Justice to launch the first AR music discovery experience in Google Maps using Google's new Geospatial Creator. Coinciding with the grand finale of Justice's global Hyperdrama tour, this first-of-its-kind application of AR will immerse fans in Paris' vibrant music scene directly inside Google Maps by spotlighting the venues and cultural institutions that have played a vital role in the history of both Justice and the Parisian music scene at large.
THE CONCEPT
Explore Paris Like Never Before
Through Justice’s AR experience, fans and visitors can enjoy two distinct journeys:
The Accor Arena Experience: In celebration of Justice’s homecoming to close their iconic Hyperdrama Tour, fans will encounter a larger-than-life AR experience featuring blimps, immersive lighting effects, and exclusive audio content. Visitors can also explore the history of the arena through interactive AR installations located at the venue’s North, West, South, and Southwest entrances. Each zone highlights a different decade of the arena’s storied past—from its debut in the 1980s to its role in shaping today’s music scene.
The Paris Music Heritage Tour: Users will navigate key landmarks significant to Justice’s rise to global stardom. Featuring venues like La Cigale, Motorbass Studio, and Ed Banger Records, the AR trail tells the story of Paris’ music evolution while spotlighting Justice’s iconic moments, such as their debut live show and the creation of their seminal track “We Are Your Friends.”
